About CREA Argumentation Tools : To serve our clients, the Communication Consulting Group ® developed an evolving collection of CRESA Argumentation Tools, which stands for Claims, Reasons, Evidence and Assumptions. CREA Argumentation Tools provide users with a structure for framing & developing more complete persuasive arguments in business documents, presentations and interpersonal communications. Communication Consulting Group ® owns the copyright © for all CREA Argumentation Tools and restricts reproduction of any web page or document in any form without prior permission--except by clients and Carnegie Mellon University students, who may copy and use these pages for their projects. These CREA Argumentation Tools are designed for use in conjunction with the Communication Strategy Briefings, the Communication Audit Sheets, and the Communication Planning Tools.
Viewing & Printing Communication Audits: Our CREA Argumentation Tools are available in MS Word files and in Portable Document Format files (aka PDF files). PDF files provide a standard format, allowing users to read and print a higher quality document on any Macintosh, PC or Unix computer. The Acrobat Reader plug-in software (which is available free at http:/www.adobe.com for Macintosh, PC or Unix systems) gives users the capability of reading documents with all original formatting intact.
- CREA Argumentation Pyramid & Model- Definition and Explication
- CREA Argumentation Tool - Blank (MS Word file format)
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